Keynote Speakers: Ian Taylor & George Olds

Question: What are the three hottest topics that your employees and conference audiences want to hear about today?

Answer: Themselves, their work and their future.

That's why our job is to deliver real value by speaking to audiences about their career needs and issues and by connecting to your conference theme and inspiring you with some simple expertise, a bit of laughter and lots of relevancy. We specialize in helping people to think, write and speak better and now, to help them plan their semi-retirement.

In 1988 we introduced a new brand of media training with our "pillars, supports and sparklers" method. We introduced our first book, MediaSpeak.

In 2000 we added a professional keynote speaker service with our speech entitled The Secrets of Spin. We added our second book, Never Say "NO COMMENT in 2002, we partnered with Go4Resuits and added customer service to our programs.

Now, in 2008, we introduce an all-new book and a new keynote speech on the topic of semi­retirement. The book will be available later in 2008; the speech service is available now. The speech your audience needs to hear for itself:
 

"Ian Taylor is
Toronto's foremost
expert at helping
people deal with the
news media."
­Toronto Town Crier

"It's not what you
charge for the hour.
It's the value you
bring to that hour."
- Peter Urs Bender

Keynote Topic:

Are You Ready for Semi-Retirement?
A boomer's guide to success, freedom and adventure: by Ian Taylor

The boomers are coming, the boomers are coming. And are things ever going to change around here. The generation born between 1946 and 1964 is soon reaching 65 and they will create a new class of lifestyle unlike their parents or grandparents ever dreamed.

The experts all agree - the vast majority of boomers do not intend to fully retire, but to invent some form of semi-retirement. They'll be re-balancing their work, their lifestyle, and their communities. They will undergo massive changes in how they spend their time, their talents and their resources. They will re-shape the labour market and their communities.

Based on lan's new book, this keynote speech is adapted to your audience's perspective and their upcoming involvement in the boomer revolution.

• Your audiences need to hear about the changes that will impact them, their industry and their organizations in the future.

• We all need to hear Ian Taylor's "call to action" for a more environmentally-responsible society.

• Find out how the "me" generation is about to become the "we" generation. Check out the top organizations for boomers to consider joining in semi-retirement.

• Learn the seven hot new semi-careers for boomers, including the "gift-driven dream job".

• See how you can semi-retire and still improve your present job conditions.

• See how boomers will fund their semi-retirement.

• Discover how to live a life that's more frugal yet more fabulous and more environmentally responsible. When it comes to spending, learn what's out and what's definitely in for semi­retired boomers.

• Hear about the evolving boomer lifestyle of less work, less spending and way more fun.

lan's findings, his own semi-retirement experiences and his light-hearted approach to semi­retirement will have readers and audiences laughing, dreaming and planning their future in all new ways. Organizations and associations will benefit from lan's insight into the hottest trends in the next few decades.

Book Ian now for your upcoming conference or seminar.

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Keynote Topic
The Power of Positive Speaking By Ian Taylor

In a world of negative sound-bites, political attack ads and nasty smear campaigns, it can be hard to stick to a positive message. It can be hard to watch the news. Ian Taylor says it hurts him more than it hurts you. Learn why.

Did you know it takes three positive messages to counter every negative one? That some people won't believe you unless they can visualize you positively?

See Ian demonstrate, with some willing audience members, how the "reporter from hell" can trap them into a negative message that will portray them as the villain in a news story. And then he'll make them look like stars.

Whatever the audience, Ian will talk about the hottest issues currently in the news and how they could affect each attendee. He'll share his experiences as chief spokesperson for Toronto's Pearson Airport and you'll see why he now hates to fly.

This rollicking, relevant and remarkable presentation, designed for breakfast or lunch-time audiences, will have you laughing, learning and thinking about your communication skills in all new ways.

See why Ian Taylor is Canada's Doctor of Spin - Serving Public Information Needs.
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Keynote Topic
The Secrets of Spin By Ian Taylor

What is spin? Ian Taylor believes it's Serving Public Information Needs. He also believes that if your messages serve the needs of key "publics," the media will be more likely to pass on your messages for free.

Business and organizational leaders can learn to produce positive, professional and pro-active media messages.

Did you know that a positive news story is said to have ten times the value of paid advertising?

Did you know that most news releases are rejected because they're not written in news language but rather in PR-Speak or Techno-Speak?

In this light-hearted and serious speech, Ian Taylor shares his insight into how the news media will react to your media messages and how to generate positive media publicity. You'll learn how Ian Taylor's news releases have consistently won him awards for their "pick-up rate" in newsrooms.

Your investment for a keynote speech:

Our speaking fees depend on audience size and specific needs. For audiences over 100 people, your investment would start at $4,000 plus expenses. We can offer lower fees to the non-profit sector and we each accept some free engagements annually. We speak for free to Toastmasters clubs.

Ask how you can make the most of our two-speaker seminar packages. Ian Taylor and George Olds are available together or separately for a variety of your conference and seminar needs.

We can package, in one day, a keynote luncheon speech, breakfast brainstorming with your management team and two breakout learning sessions that will add to the theme of your next gathering.

Can't afford to hire us in person? Ask about our bulk book specials for your conference or business needs.

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