Manage Your
Message Seminars
Our most
popular introductory media training workshop is six hours
long, in the client's premises, and for up to 8 students
to assure personal help. It can be adapted to various
lengths or audience size.
This
inter-active, hands-on course will have you writing and
delivering simple, easy to remember media messages. You'll
be answering horror questions from "the reporter from hell"
just like the experts on TV.
You'll
learn to talk about your most important issues in a
positive, professional and pro-active manner, no matter how
horribly or angrily the question is asked by the reporter.
This
seminar will help you understand diverse audience needs and
develop messages that put you "on the right side" of public
opinion - part of the solution and not the problem or the
media's sacrificial lamb of the day.
You'll
learn to prevent reporters from putting words in your answer
by playing The Spin Doctor's Game.
You'll improve the way you think, write and speak in all
kinds of communications encounters in your career.
A second
day, optional at extra cost, can be devoted to on-camera and
extended interview training for officials who might deal
with the news media.
Your
instructors are Ian Taylor or George Olds, the National Post
best-selling authors of Never Say "NO COMMENT" - How Spin
Doctors Answer Questions. A copy of this book, valued at
$29.95, is provided to each student, along with course
materials and the One Minute Power Message template.
If you
need other communication help, we can concentrate more on
your oral presentation skills, client or customer relations
or simplifying your every-day business communication. We'll
help you cut the Bureaucrat-Speak (B.S.) and the
Techno-Speak and introduce you to our brand of Common Sense
Language.
Your
investment for a one-day introductory seminar can start from
$500 per student or $4,000 minimum per six-hour seminar -
subject to your special needs. A part-day seminar or
presentation will cost from $3,000. Or you can combine a
seminar and a speech for your conference needs.
Please
call us for a price quotation or to confirm a date that
meets your training needs.
Ian Taylor
905-522-4848
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